This site is being built out in the open
Check out the changelog


Icon Snowskates

Design, photography, and video for a niche ecomm business shipping snow skateboards worldwide

Co-founder, Design

skate the snow
Icon Snowskates was founded upon one simple truth: with just an inch of snow the world becomes your skatepark. From 2008 until 2021, our handmade skateboards for the snow were built one-by-one at our shop in Massachusetts.
We framed our marketing efforts by a simple brand narrative: wherever, whatever the weather. Despite cold weather, our site & social posts encouraged people to keep skating their local skatepark or stair set, cruise through the woods, and even find fun in backyards worldwide.
made here with love
Icon Snowskates were handmade at our shop in small batches, using sustainably-sourced materials, and a hefty dose of rider input.

Over the past decade our graphics have been sublimated, die-cut, and printed using a four-color process. We've since switched to 100% silkscreening, which keeps us creative on the design side and has allowed us to bring the entire process in-house.
driving progression with media & events
Since the beginning, we’ve made it our mission to show the world the potential of skateboarding on snow. Through hundreds of videos, and annual events like Go Snowskating Day, we encouraged worldwide viewership and participation.
Business & operations
Stephen Plays
Additional photography
Josh Oakes
Bjorn R-G
Stephen Plays
Jared Plays
Coming Soon